During the last ten years, 19 Crimes, part of Treasury Wine Estates, has become one of the best-selling wine brands in the USA. The brand has also experienced rapid international expansion, being sold across Europe and Australia.
From its beginnings, 19 Crimes has been based on real stories of Irish and British convicts who were transported to the Australian continent during the 19th Century.
Between 2018 and 2021, I provided consultancy to Treasury Wine Estates, working for the global brand manager of 19 Crimes. I supplied information and backgrounds for a range of historical characters, as well as providing guidance on content for the brand's award-winning augmented reality app and forthcoming live action advertisements.
Check out the 19 Crimes site for more details.